Felipe Kenji Shikasho

Education

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MBA in SOA Engineering – FIAP – São Paulo, Brazil

Awarded with Top30 FIAP Startup One for the Final Paper Presented

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Bachelor’s Degree in Graphic Design – FMU – São Paulo, Brazil

Founder and President of the Student Council

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Work Experience

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Sep 2021 – Present

Senior Product Designer — Kelly Services

Worked for Pall Corp, a global supplier of filtration, separations, and purification solutions.

• Produced high-quality UX design solutions through user journeys, wireframes, and visual designs.
• Collaborated with the UX team, Marketers, Product Managers, and Developers to create a cohesive, fluid design for the global website.
• Created in collaboration with the business areas Guided Selling Flows for the global website
• Planned the overall look and feel of applications with a detailed style guide.
• Created Webpage and assets through the internal CMS tool, adhering to the brand guidelines

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Mar 2021 – Sep 2021

Senior Product Designer — Canoa Digital Ltda

Canoa Digital is a leading esoteric media company in the Latam market that operates life coaching, astrology, and psychic readings digital marketplaces. Like Astrocentro, Iquilibrio, and Ayuda Mística.

• Designed new products in collaboration with Product Managers and Developers to attend to the company OKRs.
• Developed high-quality prototypes, conducted usability tests with users, and collected results, gathering information to discuss insights and fixtures with the Product Manager.
• Designed wireframes based on data and heuristic analysis attending to the business goals defined by the OKRs. 
• Created visual style standards, adhered to the brand guidelines, and collaborated with the Developer team to build concise products for all the websites under Canoa Digital. 

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Feb 2017 – Feb 2018

Senior UX Designer — Wunderman

Worked allocated at Telefonica, a Spanish multinational telecom corporation that operates in over 24 countries.

• Researched Accessibility for Usability best practices presentation to attend to people with disabilities’ needs as users.
• Designed wireframes for B2B app and B2C eCommerce and websites, also applying Telefonica’s visual guidelines.
• Prototyped and conducted usability tests for new digital products to contribute to Telefonica Digital Transformation Project.

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Dec 2015 – Feb 2017

Senior UX Designer — Carrefour

Carrefour is a French multinational retail corporation that operates a chain of hypermarkets and groceries stores in over 30 countries.

• Led a team of 2 designers under me to design digital products for Carrefour’s Digital Transformation Project.
• Designed data-driven digital solutions for e-commerce updates to attend to the company KPIs. 
• Delivered a Digital Experience Project for supermarket clients.
• Delivered 2 e-commerce, focusing on retail and grocery.  

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Oct 2015 – Dec 2015

UX Designer — MJV Technology & Innovation

Worked allocated at Bradesco Seguros, a leading insurance selling corporation in the Laram market. My responsibilities included heuristic analysis, wireframes, prototypes, usability tests, sitemaps, user flows, and visual design.

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Mar 2010 – Oct 2015

UX Designer — Livraria Saraiva

Livraria Saraiva is a leading bookstore in Brazil that operated by that time, had more than 100 stores across the country, and an eCommerce. My responsibilities included data and heuristic analysis, wireframes, sitemaps, user flows, and visual design. 

• Designed new digital products in collaboration with the Developers, including a VOD player app for multiple platforms, an eReader app for mobile and desktop, and an online platform for PC videogames distribution. 
• Collaborated with the developer to promote constant improvements in eCommerce resulting in more traffic and conversion. 
• Designed wireframes and visual designs based on data and heuristic analysis to promote constant improvements in eCommerce resulting in more traffic and conversion.